Tom Kristensen joins Bang & Olufsen as a global ambassador

As Bang & Olufsen’s new ambassador, Tom Kristensen will help highlight the shared values between the world of motorsport and Bang & Olufsen’s uncompromising approach to sound and design.

“For almost a century, Bang & Olufsen has pursued an uncompromising ambition to be better today than yesterday. That mindset has made them a Danish brand we can all be proud of – and it’s the same philosophy that has driven me throughout my career in motorsport. I look forward to a partnership where we can explore our shared ambition to create extraordinary experiences and set new standards together,” says Tom Kristensen.

“We are proud to welcome Tom Kristensen as an ambassador for Bang & Olufsen. The many trophies adorning the walls in Hobro are not only a testament to Tom’s remarkable achievements – they also represent the dedication, discipline and willpower that have defined his long and successful career in motorsport. These are the same values deeply embedded in Bang & Olufsen’s DNA – our relentless pursuit of precision, perfection and uncompromising craftsmanship. We look forward to a unique partnership where Tom will help inspire both current and future sound enthusiasts around the world,” says Kristian Teär, CEO of Bang & Olufsen.